Tyra Banks graces Sunday’s cover of The New York Times Magazine and the cover says it all — following in the footsteps of Martha Stewart and Oprah, who are brands unto themselves. Is Tyra on the same path as these media moguls?

Heck if she’s not trying to run with the big dogs anyway.

New York Times writer Lynn Hirschberg says of Tyra Banks:

Her brand, like her trademark ‘tough but still smiling’ smile, is consistent in all her shows: serious about the frivolous; empathetic and empowering, and always, always aimed at young women, across all races. It’s girly TV with a punch.