Uh-oh. Eva Mendes has gone too sexy in the new Calvin Klein perfume ads for Secret Obsession. So sexy, in fact, that the Secret Obsession commercials won’t air on TV in September as planned unless they are cleaned up.

Calvin Klein’s new women’s fragrance, Secret Obsession, is due out in mid-September, with Eva Mendes serving as spokeswoman/model for the scent.

“The Obsession brand resonates in a very provocative place,” said Catherine Walsh, senior vice president of American fragrances for Coty Prestige. “And we wanted to do a provocative ad. But we’re not trying to be raunchy. There’s a lot of skin, but it’s done tastefully.”

The image above shows Eva Mendes in the sexy Calvin Klein Secret Obsession print ad, but it’s the TV ad that ”really taps into the secrecy of a private moment — where it’s clear that Eva is having illicit thoughts,” according to Lori Singer, vice president of global marketing for the brand at Coty Prestige. “You hear her voice, talking about having a sexy secret.”