Sasha Baron Cohen who is better known as Ali G and recent success Borat signed a £16 million deal for his next film featuring a new alter-ego called Bruno, making him the highest paid British actor.

But things weren’t always as shiny as they are for Cohen, DailyMail.co.uk takes a look back at his history on TV, starting as cheesy presenter wearing gold top and tight pinstripe trousers.

Full Story Link: Borat star’s secret cheesy local TV past